THE INGENUITY DEPARTMENT

Graphic tees are considered one of the most relevant and organic ways to share one’s message. With so much real estate on a single t-shirt, the method, placement, colors, typography, and illustrations all play a crucial role in getting your point across. The goal of The Ingenuity Department™ is to hone in on just that, showing PLETHORA’s graphic t-shirt offerings in a strong, witty, fun, and colorful way, true to its name and true to the thought process and imaginative execution of ingenuity.

This first iteration of The Ingenuity Department™ features three design stories. “P is for PLETHORA” is a youthful representation of a group of classmates and the fundamentals of learning. “Psychedelic Soul” uses the opportunity to delve deeper into brand iconography through the exploration of conscious-expanding music festivities. “Fruit of the Spirit” is a return to form, a classic logo flip, and a throwback to one of PLETHORA’s first product releases.